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Tips, ideas and thoughts

The Blog

We'll take you along in everything that fuels us: photography, videography, branding, entrepreneurship and home staging.

Header image for the blog post: 11 Tips for Breathtaking Interior Photography with Natural Light. The background shows a detail of a dining room with a window in a pink wall and a large artwork.

11 Expert Tips For Breathtaking Interior Photography

Nineteen years ago, I set out as a home stager, searching for my place in the world of interiors. My journey has taken me from styling rooms to capturing them behind a lens. Through trial and error and plenty of learning, I share practical tips that have shaped my approach to natural-light interior photography.

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Header image for the blog: Successful blogging for property stylists and real estate photographers in 7 steps. In the background a photo of a bedroom in natural colors

Successful blogging for real estate stylists & photographers in 7 steps

Blogging can be a game-changer for home stagers and real estate photographers, helping you establish credibility and attract clients. In this guide, I share my personal journey from a quirky blog about hideous homes to becoming a sought-after professional. With the right strategies and a smart use of AI, you can elevate your online presence and connect with your ideal clients.

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Header image for the blog post: 19 tips to grow your business in quiet times. In the background a photo of a bedroom with old beams and a blue wall.

19 tips to grow your business in quiet times

In quiet periods, there's a lot you can do to grow your business. Tidy up your inbox and computer, update your website, ask for reviews, and set up smart workflows and email templates. That way, you make the most of the lull to create structure and be ready for busier times.

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Header image for a blog about buying a camera and key factors to consider, showing a styled dining room with a view into the kitchen and double doors leading to the living room.

Buying a camera: the important factors you need to consider

Are you thinking about buying your first camera for real estate photography? In this article, you will discover which factors really matter when making your choice: from crop versus full frame, and mirrorless versus DSLR, to Canon, Nikon or Sony, as well as second-hand options, ease of use, and the role of post-processing in Lightroom and Photoshop CC.

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Header image for the blog post: 12 Things to consider before you step into real estate photography. In the background a modern desk.

12 Things to consider before you step into real estate photography

Thinking about starting a real estate photography business? In this article I share 12 honest insights about clients, competition, money, and mindset to help you decide if this career truly fits you.

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Header image for ‘Why you should never compete on price. In the background an image of a living room with candles and flowers on a tray.

Why you should never compete on price

In a saturated market, it may be tempting to win clients with low prices, but you ultimately hurt yourself. It is better to attract clients who hire you for your expertise, personality and added value, that way you build sustainable, profitable relationships instead of short‑lived bargain hunters.

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