Brand design
Your interior photos are already strong, it's time your branding showed that too
You know how to make a space work. Light, lines, items in exactly the right place. You rely on that. That is your profession. But as soon as it comes to your own brand, it feels more like a temporary fix than a conscious choice. A logo that was once made ‘for now’ and has stuck around. An Instagram feed that looks busier than the interiors you photograph. Colours and fonts that you once picked up somewhere, but never really consciously chose.
Meanwhile, you see colleagues with a calm, consistent appearance. Their brand looks mature, while you know for sure that your work is at least as good. You want your company to look the way you work: clear and well-thought-out. Customers should see that they are not dealing with a hobbyist, but with someone who takes their profession seriously.
No endless process, but a brand that suits you.
With one package to a branding that attracts the right customers
What you are looking for in your brand
You run a business in property styling or real estate photography. You are proud of the work you deliver and the way you serve your clients, but the logo and business card you once loved no longer reflect your professionalism.
DO YOU RECOGNISE THIS?
- When you scroll through your website, you know that it doesn't really connect with your ideal customer.
- When you look at your Instagram feed, you just miss that 'wow' factor that other brands have.
- Your brand expressions just don't look as cohesive as you'd like.
You want a timeless logo, a design that catches the eye and everything around it that you need for an image that appeals to your customers. But what you are really looking for is a designer who understands your business and knows your market inside and out. Someone who knows exactly what you need to stand out as the professional you are.
STOP LOOKING. YOU HAVE FOUND HER.
WHAT YOU GET
We start from your company, your customers and your ambitions and build a brand around it that is correct down to the last detail.
We combine the components you really need: from logo and colours to social media templates, print materials, and a brand style guide. No unnecessary frills, but everything needed to present yourself professionally and cohesively.
LOGO DESIGN
We design a timeless, typographic primary logo that immediately shows who you are. A strong, recognisable wordmark that sticks with the people who visit your website or social media.
ADDITIONAL LOGO + ICON
Additional logo versions in various formats, including an icon and a vertical variant. This keeps your brand legible and recognisable everywhere: online, on social media and in print.
COLOURS + TYPOGRAPHY
I develop a calm, distinctive colour palette and a matching typographic system. Everything is aligned, so all your expressions, online and offline, form one clear and recognisable whole.
SOCIAL MEDIA DESIGN
BUSINESS CARD + PRINT
You receive a business card, hand it out with pride, and people want to keep it. We can expand this with a letterhead, note card, stickers or stamp and a price list in the same style.
Brand Style Guide
You receive a clear guide with colour codes, typography, logo variations and clear guidelines. This makes it easy for you to apply your new branding consistently in all your expressions.
How it works in five steps
I believe in a clear, straightforward process without endless hassle. Roughly, we go through these steps:
1. INQUIRY + INTRODUCTION
You fill out the contact form, and then I send you a short questionnaire where you tell me more about your business, clients, and plans. After that, we schedule an introductory call. During that call, we get to know each other, dive into your business and your wishes and see if we are a good fit.
2. PROPOSAL + ASSEMBLY OF YOUR PACKAGE
Based on our conversation, you will receive a proposal that provides a clear overview of what is included in your branding package and the investment required. Only when everything feels right do we definitively schedule your spot on my calendar.
3. STRATEGY + DEEPENING
Before we start designing, you will complete a comprehensive questionnaire in which you discover what you and your company stand for. Then we will plan a brand session in to get to know you and your brand really well. This way, we ensure that your branding is not only beautiful but also strategically sound. After this, you will receive a mood board from me to check if we are heading in the right direction.
4. DESIGN + REVISIONS
I will develop your brand concept (logos, colours, typography) and present the first version to you. Do you agree? Then I will develop the remaining components.
Each custom package includes two rounds of revisions.
5. DELIVERY + IMPLEMENTATION
After the final refinements, I prepare everything as print-ready and web-ready files. You receive the files via a shared cloud folder, neatly organised, so you can start using them right away. Do you want me to help with the print work? That is possible. We discuss the options during the process.
YOUR INVESTMENT
From €1000 excl. 21% VAT
(Your final investment will depend on the components we choose together.)
Does this sound like the branding package you are looking for?
Get in touch today to schedule your introductory call.
FREQUENTLY ASKED QUESTIONS
How far in advance do I need to book?
Because I only take on a limited number of projects per quarter, my schedule is often fully booked 2 to 3 months in advance. The earlier you book, the greater your chance of getting your ideal spot on my calendar.
How long will it take for my branding to be ready?
An average process takes about 2 to 4 weeks, depending on the package size and how quickly you can provide feedback. In the proposal, I always provide a clear, realistic timeline so you know exactly what to expect.
I do not yet have a very clear picture of my brand. Can I still start?
Yes. In fact, in that case, this branding process is especially valuable. In the strategy and deepening session, I help you clarify your brand story, target audience and positioning so that we can design from that foundation.
What if I am not good at giving feedback?
No problem. I guide you step by step with targeted questions and examples, so that you can easily indicate what does and does not fit. Together we translate your feeling into concrete choices in form, colour and style.
How does payment work?
All brand design projects are usually split into two instalments: 50% upon booking and 50% upon delivery. For larger projects, we can look at a different arrangement together.
Which brand assets do you recommend?
Good question. That depends on your business and how your clients contact you. During the introduction, I look along with you and advise which elements you really need.
Can I add more elements than we initially agreed on?
Absolutely. We can always add more. During the process, we discuss what you need, and I create a proposal for the additional elements.
Will I receive the fonts as well?
No. I tell you which fonts I recommend, and you receive download links so you can receive the licence terms yourself.
What are the costs of the typefaces you recommend?
I use free, suitable fonts for your website. So there are no additional costs for that.
Can you also provide printed materials?
I supply all files in print-ready format. If you want me to arrange the print work as well, we will agree on paper, finish, and printer, so everything perfectly matches your brand.
Will I receive the source files of my logo and designs?
You will receive your logos and other assets in the file formats you need in practice (for print and online). If you want specific source files (such as .ai), we will discuss that in advance in the proposal.
Can you also build my website?
Yes! For branding clients, I design custom-made WordPress websites, so that brand and website form a cohesive whole.
I do not accept web design assignments for existing brands that I have not developed myself, as it is then difficult to create a fully cohesive brand experience.
Do you also work with my existing web developer or designer?
That is possible. If there are already parties involved in your website, photography, or other marketing efforts, I am happy to coordinate with them so that everything comes together as a cohesive whole. Good collaboration leads to a stronger end result.
Do you only work with home stagers and real estate photographers?
My focus is on entrepreneurs in home staging and real estate photography because I know that market inside out. Do you have another creative interior or property-related business that you feel is a match? Feel free to send me a message, and I will see whether I am the right person for you.