4-day in-company course
Build a standout brand with your real estate photography
In this in-company course, you as a real estate agent learn no longer to leave your property presentation to standard agencies, but to create distinctive images yourself that sell faster and attract new clients.
With professional real estate photography that matches your vision, you build a stronger brand step by step, stand out in a crowded market and show sellers that you truly know how to present their home at its best value.
Attract more clients, sell homes faster, and stand out from the competition Learn to shoot your properties like a pro!
The in-company course is for you if you:
- Want to stop doing what everyone else is doing and build a striking, distinctive estate agency
- Improve your property presentations with professional interior and exterior photography
- Want to build a strong portfolio that attracts both buyers and sellers
- Want to sell your properties faster and at a higher price
- Want to grow your client base with a strong brand, smooth social media management and effective marketing
A complete, practical real estate photography and marketing course, specially developed for real estate professionals.
In this real estate photography course you will learn how to take real estate photos yourself that make your property portfolio stand out and strengthen your brand.
This is what you will learn:
Camera technique
In this lesson, Guillaume teaches you the basics of photography: aperture, ISO, shutter speed and shooting in RAW. You will learn how to use your camera and choose the right settings. After this module, you will have a solid foundation for taking interior and exterior photos with natural light.
Home Staging
Nicolet guides you through the basics of Real Estate Styling, an essential part of real estate photography. You learn how to convince and direct your clients to get their home ready for the photo shoot and viewings.
You will also learn when to hire a professional home stager and how to approach styling while photographing.
Photo editing
Nicolet teaches you how to edit photos in Adobe Camera RAW and how to create and use presets to speed up your workflow.
You understand how you Adobe Photoshop CC effort for the finishing touch: minor retouches, local adjustments, cropping and exporting images.
Photography
Time to put everything you have learned into practice. Nicolet will help you read the light, determine which photos to take and choose the right settings and angles.
In the afternoon you will have time to edit the images. In the next session we will review your work: you will receive feedback per photo on technique, angles and editing.
Workflow
After discussing the homework assignment, Nicolet and Guillaume share their workflow and the strategies they have developed to showcase their work in Adobe Camera RAW and Photoshop CC to speed up.
You will learn how to work efficiently and integrate real estate photography and photo editing into your daily practice.
Marketing
In the final part of the training you will learn the basics of branding to attract your ideal clients.
We will review your current visual branding, website, printed materials, SEO, marketing and social media strategy to strengthen how your estate agency is perceived.
At the end of the course:
- Do you know how to use your camera in manual mode
- Do you have the technical basis required for real estate photography
- Do you know which angles to choose to present properties as attractively as possible
- Can you edit your photos in Adobe Camera RAW and Photoshop CC
- Can you create presets to speed up your workflow
- Can you get sellers to take action, so that they tidy up, declutter and prepare their home for photography and viewings
- Build a real estate portfolio that appeals to both buyers and new sellers
- Do you have a clear vision for your branding
- You will distinguish yourself from the competition by approaching the market in a different way
After this training:
- Distinguish yourself from competitors by being able to take consistent, professional photos of your property portfolio yourself.
- You can prepare, photograph and present a property step by step, so that your property portfolio comes across more strongly.
- Do your clients know precisely how you capture their property on camera, making the choice for you as an estate agent much more obvious.
You also receive the following useful resources:
- Interior photography with natural light: the manual covering everything from equipment to post-processing.
- Lifetime access to the online course Interior photography with natural light as a reference guide. Including future updates
- Turn your House into a Home, Ready for Sale: written for home sellers, but the theory seamlessly connects with your daily practice.
- Comprehensive checklists for your clients, so that they can tidy up, declutter and prepare their property for real estate photography and viewings.
- Photoshop -templates to merge detail photos into a single image, including an explanation of how to use them and how to make your own templates.
- An overview of all the tools we use to streamline our work and optimise our website, marketing and social media.
- All presentation sheets used during the training, in PDF format.
- And if you still have questions after the training or want feedback on your first photo series, you get three months of support via email or video call
MEET NICOLET GROEN
Nicolet has a background in architectural design and real estate. When she started her business in 2007, there were no courses for real estate photography; through trial and error, she developed her own working method using natural light and practical editing techniques.
In 2012, she developed the first real estate photography course in the Netherlands. Since then, she has been guiding real estate and interior professionals in capturing properties better. She has now trained hundreds of interior designers, architects, and estate agents, who appreciate her for her clear explanations and practical approach.
MEET GUILLAUME GROEN
Guillaume worked for eighteen years as an IT architect before going back to the classroom to deepen his interest in photography. He can explain technical subjects clearly and practically, even to people with no experience.
Since graduating in 2011, he has worked mainly for estate agents, property developers and small businesses. He produces property photographs, real estate videos and drone footage.
He is happy to help others gain more confidence in working with their camera and improve their photographic skills.
Guillaume covers the technical aspects of photography in this course.
What past clients and students say:
Practical details and enrollment
ATTENDEES AND TIME INVESTMENT
- The course is suitable for both beginner and more experienced photographers.
- The course consists of 6 modules, spread over 2.5 days, plus approximately half a day for homework.
- We recommend a maximum of 5 to 6 participants, so that everyone receives sufficient personal attention.
- Days 1 and 3 are full course days from 10:00 to 12:30 and from 13:30 to 17:00.
- Day 2 consists in the morning of a training block of 2.5 to 3 hours. In the afternoon, participants work on their homework assignment.
What You Get With Your Enrollment
- Three days of practical, live training tailored to your business.
- Practical modules on camera technique, real estate photography, property styling, post-processing, branding and marketing.
- A guided photoshoot of one of your own properties, with professional feedback.
- All course materials, manuals, checklists, templates and workbooks.
- Lifetime access to the online Interior Photography with Natural Light training course, which is continuously updated.
- Three months of aftercare via email or Skype for questions and image reviews.
- Plenty of personal attention in a small group (maximum 6 participants)
Your Investment
- € 3,000 excluding VAT for the first two participants, plus € 300 per person for participants 3 to 6 inclusive.
- 3 nights' accommodation for Nicolet and Guillaume, arranged by you. If it is too far outside Hoorn. A simple, clean hotel with a good bed is sufficient. Driving back and forth and teaching during all course days is too tiring due to traffic congestion.
- Travel expenses: 35 cents per kilometre return. We will of course travel together.
After booking the course, you will receive an invoice for a 50 percent deposit to secure your reservation. You pay the remaining 50 percent after the training, with a payment term of 30 days. For training courses outside the Netherlands with a valid VAT number, the reverse-charge mechanism (0 percent VAT) applies.
Let's discuss the possibilities for your real estate business
What you need:
- Camera body, wide-angle lens, memory cards, fully charged batteries, your camera manual and a sturdy tripod. Don't have all your equipment yet? Then check the Tools and Gear page or contact us so we can advise you on the right gear within your budget.
- During the training you will learn to work with Adobe Camera RAW and Adobe Photoshop CC . The Adobe Photography subscription also includes Adobe Lightroom Classic CC and costs € 21.95 excluding VAT per month per licence.
Course location:
- A training space of your choice: at your office, at your home or at a nearby location, including coffee, tea and lunch.
- For the practical session we need a property. This could be a client's house or your own home, as long as it is representative of your portfolio.
FREQUENTLY ASKED QUESTIONS
Who is this course for?
We welcome everyone, from seasoned agents to total beginners. Some arrive with years of experience; others with a brand-new camera. If you are eager to learn and want your properties to stand out, you will fit right in.
Do we need a professional camera?
Not at all. We have guided students with all kinds of cameras, from professional models to compact cameras. We help you to work as well as possible with the equipment you bring. However, it is important that you can use the manual settings of your camera. If you are considering new equipment, we are happy to think along with you about what makes sense to invest in for your business.
We have little photography experience. Is this course suitable for us?
Yes, absolutely. We have taught students with years of experience as well as those who were completely new to photography. Some participants have arrived with their camera still in the box. This course is designed so you can start from scratch or build on what you already know. If you are eager to learn, you are welcome.
Do we get personal feedback on our photos?
Yes. During the practical sessions you receive immediate feedback and tips that suit your photos and way of working. Even after the training you can still turn to us: you get three months of support for questions and having your images reviewed.
What if an attendee can't attend all days?
Life happens. If someone needs to miss part of the training, we will ensure they have all the materials and guidance to catch up. We are flexible and committed to their progress, both during and after the training.
How quickly will we see results?
Often you see improvement in your photos during the training itself. Participants tell us that clients and colleagues notice the difference in property presentations. In many cases this leads to quicker sales and additional assignments, though this varies per situation.
Do you offer support after the training ends?
Yes. We believe learning does not stop when the course ends. That is why we provide three months of aftercare, including feedback on your images and help with any challenges. Many alumni stay in touch long after and say our support made a real difference in their professional growth.
Is this course relevant outside the Netherlands?
Absolutely. We have trained professionals from all over Europe and beyond, and the strategies we teach work in any market. Our focus is on universal principles: great photography, strong branding, and clear marketing that help agents wherever they work.
What is your cancellation or refund policy?
We understand that plans can change. If something comes up, just let us know as soon as possible, and we will work with you to reschedule or find a solution. We will share all the details about our cancellation policy during booking, so you know exactly what to expect.
The training is what my company needs, but not all trainees are technical. Can they attend?
No problem. We often notice that participants are a bit unsure about the technology at first. Therefore, we work in small groups (maximum of six people) and give the training as a pair, so there is room for extra explanation. After the training, you can still contact us with questions for three months via email or video.
Isn't a 3 day training too short to learn how to shoot real estate?
It is an intensive course, but we have been running it since 2011 and have consistently seen our students improve significantly in a short time. The real learning continues after the training, with our support and feedback on your first photos. If you have questions, just email or video-call us. We love to help you keep growing.
Can we Adobe Photoshop use Elements?
We get this question regularly. Photoshop Elements is a great program with useful features, but it lacks a number of capabilities that are important for real estate photography. For example, it is more difficult to properly correct crooked lines and curved walls, and you can automate your workflow less. Therefore, we recommend the Adobe Photography plan.
We teach in Photoshop because it allows you to do all your edits in one program. Most functions of Lightroom are also in Adobe Camera RAW , which is part of Photoshop . The most important difference lies in managing and organising your photo library.
Do you prefer working in Lightroom , then you can still apply much of what you learn in the training there. For the complete editing process we recommend Lightroom and Photoshop to use together.
We run an established business and want to learn how to shoot properties. Are the other modules redundant for us?
That is up to you, but most experienced agents still find value in the other modules. Many real estate professionals discover they can strengthen their branding, make better use of social media, and more effectively show sellers the benefits of great photography. Since this is in-company training, we tailor the course to your business and your needs.
Do you offer a 1:1 in-company training?
Yes, you are welcome to attend solo. We are happy to provide 1:1 training if that works best for you.