There are many lists around the web with example blog posts for photographers, but as far as I can tell, none of them are related to Real Estate Photography, and for Home Stagers, it's even harder to come up with topics. When you start blogging, it can be that you’re too busy or find it difficult to write, so I created this list of subjects you can share with your audience. Many of them, you can turn many into a series! This post will give you months, perhaps even years, of things to write.
1. Success stories [series]
Was the house on the market for quite some time, and did it only finally sell after you staged it and the new pictures were listed? Tell us how long it was listed for before you did the latest photos, and how long it took for the house to sell afterward. Include before and after images!
2. How to prepare your home for home staging and real estate photography [series]
Share tips for sellers to prepare their home before you come in. You can divide the tips into several blog posts and offer a checklist per room as a content upgrade to grow your email list.
3. Recent projects [series]
Write a post each month about a house that you staged or shot, why did you like, and what was your experience. Show your best pictures of the house, and share a link to the listing. Your clients will appreciate this and will likely share your blog post on their social media accounts! Posts like these are perfect for audience building and reaching potential customers.
4. Q&A [series]
Undoubtedly you run into frequently asked questions. These are perfect to answer on your blog. Make a list of topics you can think of right now. Keep a notebook at hand to write down all the upcoming questions.
5. The best of… on types of rooms [series]
Write a short caption and show off the work of your five most beautiful kitchens, living rooms, bedrooms, etc.
6. The best of… on types of houses [series]
For example 5 most beautiful apartments, your five favorite historical houses, etc.
7. How far do you go to make the perfect shot?
Sometimes a house needs some serious work before it's even possible to list it. Share a picture of all the stuff you took out of the room, being careful that people won’t recognize the actual place as not to embarrass your clients. It shows potential customers that you care and do everything you can to showcase the property in the best possible way.
8. Share a testimonial [series]
Include some pictures of the property and the review of the seller or the real estate agent.
9. Feature the clients you work with [series]
Write blog posts featuring agents and other customers that hire you on a regular basis. Give them a platform and give your audience the chance to meet someone who takes property presentation seriously. Don't forget to ask the featured client if they could kindly share your post. They are most likely to do so!
10. How to choose a Real Estate Photographer
Some suggestions to get you started:
Are the rooms appropriately lit? Are verticals and horizontals straightened? Does the photographer offer all the services you want for the presentation of your property? How much time will the shoot take? (If it takes less than an hour, you might wonder if this photographer actually takes the time to present your property in the best way.) Is the price reasonable for the services? Explain that one hour on location equals one hour in post-processing. Is there no misuse of the wide angle lenses? Do you understand the layout of the property just by looking at the pictures?Check these 20 awesome blogs post ideas for Home Stagers & Real Estate Photographers!Click To Tweet
11. A roundup of blog posts [series]
Don’t bury your content in your archives, repurpose your blogs in a roundup — for example, your best tips on preparing your house for the photo shoot.
12. 5 things that inspire you
People like to connect with the person they’re hiring. Make a list of things that inspire you in your work. Think of books, photographers, and individual pictures. You can use inspiring photos of others. According to copyright laws, it's a quote as long when you write about the picture and not use it solely for the purpose of decorating your writings. However, keep in mind to add a link to the original image and credit the photographer.
13. Personal project [series]
Do you photograph other work besides Real Estate Photography? Your blog is the perfect place to share beautiful pictures of your vacation, still life, landscapes children, or anything you can come up with, so clients get to know you!
14. The gear and tools you use for photography or home staging
Give potential customers insight into the equipment and tools you use. Share a picture of your camera bag and tell them why you chose that gear. Perhaps you have a warehouse with furniture and accessoires give your audience a peek behind the scenes.
15. Highlight one of your services
Do you offer virtual tours, floor plans, aerials, or videos? What kind of furniture style do you use most frequently in vacant properties and what are your favorite accessories for occupied staging? Tell your audience about it without being too salesy; you can add a link to your services page.
16. A roundup of helpful blog posts from other bloggers [series]
Choose blog posts of real estate agents you work for, home stagers you know, or your favorite interior design blogs. Anything that might appeal to your audience that is related to selling and buying a house.
17. A day in the life post
Show readers how you spend a business day. Try to include pictures of you while staging, shooting and editing. You don’t have to be too detailed, just give them a peek.
18. The “you’re not going to believe this!” [series]
Share anecdotes of things you’ve encountered during photo shoots. Bring in pictures or preferably detail shots so people can’t figure out whose house it is. (Just in case it is something embarrassing)
For instance, strange things you ran into in a home. For me, that would include the day I walked into a mummified mouse, chickens roaming around in the living room, and having to remove very personal items like sex toys before I could shoot the bedroom!
19. Tell your story
Why did you become a Home Stager or real estate photographer in the first place? What do you like about your work? What are the less appealing sides? Telling your story will humanize your business. Remember: People want to work with people
20. Share your process
Write a post on how you work, and what you do before, during, and after the photo shoot. Most clients don’t realize that there’s a lot of work involved before you trigger the shutter. Educate them and show them pre- and post-edited pictures.
Now grab your Monthly Blog Planner!
To help you plan your content, I have created a planner. I know, I’m not the first person to share such a document, but most of these planners are weekly, or even daily! To be honest, running a business in Home Staging and Real Estate Photography doesn’t require writing that many posts at all, you just need to keep your site updated on a regular basis.
So I came up with a monthly blog planner to keep you focused. It’s a fillable PDF with space enough to jot down your ideas. It has checkboxes for the different stages your post is in. You can also check off where you have shared your posts on social media, and it has room for analytics to track your audience growth.
Just leave your name and email address below, and I’ll send it to you!
Well, what do you think? Was there anything useful for your blog?